I was thinking about the MAD MEN finale (SPOILERS!), particularly the end scene, wherein Don is at a commune, meditating. The image then shifts to the famous Coke commercial on the early '70s featuring a hillside of teenagers holding bottles of the soft drink, singing "I'd Like to Teach the World to Sing." This display was enigmatic. Some people believed that it implied that Don left the commune, returned to advertising. and created that campaign. I'm not sure it means that.
I think there a couple of images to interpret that pair of scenes.
First, I think it means that some people, particularly the ad men (and women) that Don worked with are capable of taking such idealistic concepts like world peace and corrupting them for commercials purposes like selling soft drinks. Madison Avenue does this all of the time. Soon after the advent of rock'n'roll, for example, it used the music of sex and rebellion to sell merchandise (as when Coke used rock stars to sell their product in the '60s).
Second, second, I think it means that, along with the other images of the show's main characters in the denouncement that it confirms what MAD MEN was about: advertising. We see images of Pete and his family boarding a Learjet, Roger and Megan's mother dining out, etc. Ad makers use images to sell people merchandise. Don Draper was an image maker. He made images to sell people merchandise. And the greatest image he made was himself. But not only do ad makers make images. All people make images of themselves by the way the dress, speak, and act.
It's not just ad people, baby!
Tags: mr. philosophy
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